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Open Road Program

THE ROAD IS YOURS TO SHAPE.

Every great ride starts with a reason to go.

At ASMAX, we believe riders should be more than the people who use our products. They should help shape the experiences, ideas, and innovations behind them.

The ASMAX Open Road Program brings riders and ASMAX together — to make meaningful journeys happen, improve gear through real-world experience, and turn promising ideas into products for the road ahead.

Dream It. Ride It. Build What's Next.

CHOOSE THE WAY YOU
WANT TO RIDE WITH ASMAX

Three ways to participate. Find the one that fits your ambition.

FROM APPLICATION TO ACTION.

Three ways to participate. Find the one that fits your ambition.

01
02
03
04
05
01 / MAKE IT REAL

Complete the agreed activities, submit the required outcomes, and help turn real riding experience into meaningful progress.

PROGRAM TIMELINE 2026.11.15

FAQ

BEFORE YOU APPLY, A FEW THINGS TO KNOW

Is there an application fee?

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No. Applying to the ASMAX Open Road Program is free. We do not require an application fee or deposit.

Does applying guarantee that I will be selected?

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Applications are carefully reviewed based on project feasibility, creative vision, and community impact. Submission does not guarantee immediate selection.

Do I need a large social media following?

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No. We value authentic passion, unique journeys, and meaningful ideas above follower counts. Every dedicated rider is welcome to apply.

Can I apply as a team?

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Yes! Both individuals and registered riding clubs/teams are encouraged to apply under Level 01 or Level 02.

If I join Rider Lab, can I automatically become an ASMAX Co-Creator?

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Participants who demonstrate deep testing insights in Rider Lab will receive priority invitation to submit product concepts for Level 03 Co-Creators incubation.
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